UPS extends China basketball deal 10/12/2009 |
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UPS has renewed its sponsorship deal with the Chinese Basketball Association (CBA) and China’s men’s national team.
The parcel delivery giant has extended its agreement for four years and will continue to feature its logo on the CBA league teams’ and men’s national team’s uniforms.
It will also resume its ‘UPS Best Point Guard of the CBA League’ award by asking fans to select the top point guard of the regular-season.
Chris Grubb, vice-president of UPS’ Asia Pacific region said: “The CBA League has almost 600 million cumulative TV viewers, making it the most watched sports league in China. We hope that our sponsorship can add to this appeal.
“Our supply chain solutions and the depth of our global network put us in the strong position of being able to extend our commitment to sports in China. With our legacy of support for sports in China, UPS looks forward to helping the CBA fulfil their vast potential and to encouraging more of China’s younger generation to play the game through additional grassroots efforts.”
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