Cheltenham bags two new sponsors – and hunts for more 14/12/2009
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Cheltenham Racecourse has signed sponsorship deals with fashion brand Thomas Pink and financial services company Neptune Investment Management.
Thomas Pink, which used to sponsor the course but ended its relationship in 2003, will sponsor the leading rider and trainer awards at the Open meeting in November and the Festival in March under the new agreement.
Separately, Neptune Investment Management sponsored a race at the Boylesports International meeting last week.
And Cheltenham says it is looking for more partners for individual races and events.
The track’s director of sponsorship Peter McNeil added: “Part of racing’s attraction as a sponsorship offering is its immense versatility and tremendous reach. No part of mainland Britain is further than 90 minutes travel from a racecourse.”
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