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13 July 2010  
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Trek to supply bikes to Armstrong’s Team RadioShack 
 15/12/2009
 
 
Lance Armstrong’s new cycling team has signed Trek as its official bike sponsor for next year in a deal worth £2.3m.

Team RadioShack’s riders have just received custom-fitted 2010 Trek Madone bikes as part of the agreement. Trek bicycles have won nine of the last 10 Tours de France.

Trek’s director of marketing Dean Gore said: “We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world.

“Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships.”
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