BA hands IMG sponsorship task 17/12/2009 |
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British Airways has appointed IMG Consulting to handle all of its sponsorship activity.
The agency, which won the business following a pitch, will work closely with the airline’s in-house global sponsorship and communication teams.
British Airways global sponsorship manager Luisa Fernandez said: “IMG’s wealth of sponsorship experience, along with their global network and creative ideas, will help take our sponsorship projects to the next level.”
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