Premier League creates new sponsorship category 06/01/2010 |
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The Premier League is looking for an official technology partner.
It wants to sign up a company for the new category on an initial three-year deal from the start of next season.
As well as a presence at 380 matches, the brand will also become title sponsor of the player performance index as well as the statistics section of premierleague.com.
Director of sales and marketing at the Premier League Richard Masters said: “New sectors for Premier League sponsorship rarely arise and we think this opportunity is a very exciting one.
“The kind of sponsors we are going to be attracting are those that can exploit the digital space and those with an international platform.”
Barclays is the Premier League’s title sponsor, while Nike is its official ball supplier, Lucozade Sport the official sports drink and Budweiser the official beer.
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