World Rally promoter ISC changes name to North One Sport 06/01/2010 |
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FIA World Rally Championship promoters International Sportsworld Communicators has rebranded as North One Sport.
The company was founded by Formula 1 supremo Bernie Ecclestone in 1982. It was then acquired by Prodrive boss David Richards and Apax Partners in 2000 before being bought by North One Television in 2007.
Chairman Neil Duncanson said: “North One Sport reflects more succinctly our company identity and expertise. North One is widely regarded as one of the most respected sports producers having worked with international properties as diverse as the Italian Serie A, the NBA Finals and the Rugby World Cup.
“The new name better aligns our corporate brand with our vision and reinforces the link between content production and promotion in a fast-changing media and entertainment landscape.”
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