IAAF hails strong 2009 07/01/2010 |
|
| |
| |
The International Association of Athletics Federations (IAAF) has credited strong marketing and broadcast deals for helping it ride out the global economic downturn.
Last year’s IAAF World Championships in Berlin, which were backed by seven global sponsors, were broadcast in a record 201 countries around the world.
Samsung signed up as an IAAF sponsor in 2009, while long-term partner Seiko renewed its deal until 2013, extending a 25-year association with athletics’ governing body.
In the field of broadcasting, the IAAF reached a partnership agreement for its international media rights in Europe and Africa with IEC Sport after a long tender process.
The IAAF also signed an extension of its long-standing agreement with Japanese broadcaster TBS until 2019.
These agreements, together with the IAAF’s long-term relationship with worldwide marketing partner Dentsu, provide strong financial guarantees for the future, the organisation said.
Meanwhile, the IAAF and Dentsu are restructuring their licensing rights with a view to developing a more centralised licensing programme in 2011.
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
