Infront awarded Four Hills ski jumping rights 07/01/2010 |
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Infront Sports & Media has picked up the sponsorship and advertising rights to the Four Hills ski jumping tournament.
Infront replaces IMG as the marketing partner of Four Hills, which is made up of four ski jumping events Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen.
The contract runs for four seasons but does not include the FIS World Cup title, presenting, data and timing sponsorships.
Bruno Marty, executive director of winter sports at Infront, said: “Being awarded the contract for the Four Hills tournament will expand our wide winter sports marketing portfolio with a further prestigious event, to which we can apply Infront’s full range of winter sports expertise.
“Our goal is to explore new marketing avenues for the tournament in order to further increase its appeal to sponsors and fans.”
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