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Sportpost.com has appointed Braben to help launch the social media portal in the UK.

The site aims to revolutionise the way sports content is consumed and shared around the world. Braben will create a PR campaign to support its UK launch later this month ahead of a planned global roll-out.

Sportpost.com managing director Peter Janes said: “Our choice was based on Braben’s immediate understanding of our business goals and impressive track record in securing media coverage in the global sports arena. We are confident that with their help, we can kick-start a new era in global sports content consumption.”

Director of sport at Braben Rachel Froggatt added: “Having been privy to the development of Sportpost.com, we are very excited to be partnering such an innovative sports media business. The launch of the site and ongoing campaign will allow us to use both our sport and media skill sets in support of a very exciting new venture.”