ATR and RMG join forces for international rights distribution 12/01/2010 |
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At The Races and RMG have formed a joint venture company to handle the international distribution rights for all British and Irish racecourses.
The new company will be run by joint managing directors Matthew Imi and Richard FitzGerald, the chief executives of ATR and RMG respectively, together with two additional directors representing both ATR’s and RMG’s racecourse partners and an independent chairman.
The joint venture, which will start trading on March 1, will be tasked with maximising the revenue opportunities for British and Irish racing in important markets such as Italy, France, South Africa, Turkey and Australia, as well as developing opportunities in newer markets such as Singapore, Malaysia and Hong Kong.
The company has commissioned SIS to create an international broadcast service to provide coverage of live racing from all 60 British and 26 Irish tracks and to manage distribution of the service to fixed-odds markets such as the Caribbean and Sri Lanka. The service will be launched under a new brand to be agreed by both partners.
Imi said: “This joint venture partnership is great news for all British and Irish racecourses and will signal a real step change in the way At The Races and RMG can exploit the opportunities for international distribution.
“As a combined and unified product, British and Irish racing is a hugely powerful proposition to racing fans and betting audiences around the world – arguably one that is unrivalled in terms of quality, depth and variety by any other racing jurisdiction.”
FitzGerald added: “We are very pleased that the British and Irish racecourses are able to be sold as one package which will drive further value for our racecourses and provide a better product to our customers across the world.
“It is significant progress that RMG and ATR are able to work together to develop a combined product and we are all looking forward to working together to create the leading international package.”
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