CNN International backs Dubai Desert Classic 13/01/2010 |
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CNN International has been announced as the international media sponsor of the Omega Dubai Desert Classic.
As part of the agreement, CNN International’s in-house production unit Turner Commercial Productions will produce and broadcast commercials to promote the event, which takes place between February 4 and 7 at the Emirates Golf Club.
Mohammed Juma Buamaim, vice-chairman and chief executive of Golf in Dubai, said: “We consider ourselves privileged to be associated with an international media giant like CNN as we continue to make news with our golf marketing strategies to drive tourism to the emirate.”
As well as title sponsor Omega and CNN, other Golf in Dubai partners include Dubal (Dubai Aluminium), BMW, Gulf News and Mastercard.
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