Glasgow Rangers launches themed web browser 13/01/2010 |
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Glasgow Rangers has become the first football club in Europe to launch a branded internet browser.
KAM Sports International, the company behind the concept, says thousands of fans are downloading the free browser to show their support for the club.
“It’s win-win,” said Boyd Butler from KAM. “The fan is connected to the club not just when they are on the Rangers website – but on any website. And the club is connected to the fan and can give them all they want, whenever they want to.
“Fans with themed browsers visit the website eight times more frequently. It’s the holy grail of football club marketing – and Rangers are the first in Europe to do it.”
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