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Ryder Cup Europe has chosen IFM Sports Marketing Surveys to conduct economic impact studies on this year’s event in Wales and the 2014 competition in Scotland.

The survey – undertaken on behalf of Ryder Cup Europe, Ryder Cup Wales, Event Scotland and UK Sport – will include investigating actual expenditure by spectators, sponsors, organisers, facility providers, local businesses, media providers and international visitors to measure the impact of the Ruder Cup on the venues and the regions, and the overall economies of Wales and Scotland.

Richard Hills, European Ryder Cup director, said: “The next two home matches will superbly showcase Wales and Scotland as significant sporting destinations. To monitor every aspect of the next two contests, we wanted a company recognised for being well versed in economic impact evaluations and with genuine knowledge of the golf industry in terms of research and insight, which is why we have appointed IFM Sports Marketing Surveys.”