Former Man Utd marketer launches agency 19/01/2010 |
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Former Manchester United marketing director Steven Falk has launched a sports agency called Star Sports Marketing.
The agency will specialise in sponsorship, brand management, affinity marketing, CRM, and loyalty and membership schemes.
Falk left United last year but before his departure he negotiated the world record £80m sponsorship deal with US risk management firm Aon that will begin from the start of next season.
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