FIS agrees media rights deal 26/01/2010 |
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The International Ski Federation (FIS) has entered into exclusive negotiations with the European Broadcasting Union (EBU) over the media rights for the Alpine and Nordic World Ski Championships in 2015 and 2017.
A deal with the EBU has been agreed subject to contracts being signed after a six-month tender process.
FIS president Gian Franco Kasper said: “Following an exhaustive assessment of the many responses to the tender that were received and a due diligence process, one proposal stood out. The FIS finance commission has now approved entering into exclusive negotiations with the EBU.
“Our intention is to finalise the contract during March 2010. The EBU has been a long-term partner of FIS and we look forward to not only finalising the contractual arrangements, but also to working together with the EBU to develop new and creative ways of making ski sport more exciting for the fans and TV viewers.”
Meanwhile, Audi has been announced as the presenting sponsor of the 2011 Alpine World Ski Championships.
The FIS has revealed that four of the nine international sponsorship packages have been sold, with “several” others in advanced stages of negotiations.
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