Scottish rugby signs Carling deal after previous sponsor quits 05/02/2010 |
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The Scottish Rugby Union (SRU) has announced a three-year sponsorship deal with Carling ahead of the opening match of the Six Nations this weekend.
Molson Coors-owned Carling replaces Belhaven, owned by Greene King, which ended its three-year contract only a year into the deal.
Euan Venters, managing director of Belhaven, said that the SRU's third-party caterer had failed to maintain beer quality:
"We very much would like to have a relationship with the SRU,” he explained. “The issue we had was a third-party supplied the beer and the quality wasn't good enough.
“We couldn't be associated with the events when the Belhaven beer wasn't the way we wanted it to be. They were unable to resolve that issue for us."
However, a spokesman for the SRU denied knowledge of Belhaven's complaint: "We have never had any feedback that there has been a quality issue from any of our sponsors.”
News of the Carling deal comes in the same week that it emerged the lager brand would be replaced as shirt sponsor of Rangers and Celtic by Tennent’s from next season.
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