Super Bowl most watched US TV programme ever 09/02/2010 |
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Sunday’s Super Bowl was the most watched programme in US television history, according to preliminary Nielsen ratings.
The New Orleans Saints’ victory over the Indianapolis Colts attracted 106.5 million viewers to US network CBS, overtaking the 105.97 million record for the finale of long-running sitcom MASH 27 years ago.
Sunday's (Feb 7) broadcast was also the first US televised sports event to top 100 million viewers, beating last year's 98.7 million for Super Bowl XLIII.
Sean McManus, president of CBS news and sports, said: "With all the memorable storylines going into Super Bowl XLIV, combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS television network produced, sold and promoted the most-watched television show in history.”
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