Ivanovic extends Adidas deal 09/02/2010 |
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Adidas has extended its sponsorship deal with former French Open champion Ana Ivanovic for the remainder of her tennis career.
The Serb will also become an ambassador for the brand once she retires. Ivanovic signed her first endorsement deal with Adidas in January 2006.
“I’m very proud to wear Adidas for the rest of my career,” Ivanovic said. “Adidas has helped me immensely over the last few years by providing me with great products and unique services off the court, including the Adidas player development programme.”
Vice president of global sports marketing at Adidas Jocelyn Robiot added: “Ana has been part of our women’s training marketing activities from day one and we are delighted to continue our successful partnership in the future.”
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