Rugby body sells shirt sponsorship on eBay 10/02/2010 |
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The Arabian Gulf Rugby Football Union (AGRFU) is selling the sponsorship rights for the region’s shirts to the highest bidder on auction website eBay.
AGRFU wants to secure “crucial funding to continue competing” after failing to find a sponsor using traditional means.
A reserve price of £25,000 has been set for the package, which will entitle the winning bidder to display its logo on the players’ shirts during the forthcoming Asian Five Nations competition, in which the Arabian Gulf competes against Hong Kong, Japan, Kazakhstan and Korea.
Andy Cole, chairman of AGRFU, told The National newspaper: “With the economy being as it is, we need to get our message out to the wider international rugby community.
“We are offering companies the chance to align their brand with one of the biggest international rugby events.
“This is a Rugby World Cup 2011 qualifying competition. It doesn’t get any bigger for rugby players or supporters in the region.”
AGRFU’s sponsorship manager Clare Wilcox added: “These finances will help grow rugby in the region. Fundamentally, the money that we get will go back into grassroots rugby.
“The [Five Nations] tournament itself has already been budgeted for, in terms of the team competing. The benefit is the sponsor gets the exposure through the Rugby World Cup qualifying campaign.
“We know it is an unconventional way of trying to get sponsorship, but that is the idea.
“We are still trying the conventional route. We thought there was nothing to lose from trying this.”
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