Nike and Haier extend NBA deals 12/02/2010 |
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The National Basketball Association (NBA) has extended its relationship with Nike and Haier by signing new “multi-year” agreements.
Nike will continue to use many of the NBA’s leading players in its marketing campaigns. The main Nike brand, Nike division Jordan and Nike-owned subsidiary Converse back more than 250 NBA players between them.
Meanwhile, white goods manufacturer Haier will use the NBA deal to promote its high definition televisions. The company will continue to present the daily Play of the Day feature on NBA.com and will retain its position as title partner of the Haier Shooting Stars at NBA All-Star Saturday Night.
Chairman of Haier America Michael Jemal said: “Our partnership with the NBA has been a key branding initiative for Haier and our flat-panel television product line.
“From the Haier Play of the Day to Haier Shooting Stars, our presence with the league has grown and we have been able to connect with the league’s rabid fan base.”
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