Motorsport sponsorship expected to rise in 2010 12/02/2010 |
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The amount of money American companies spend on motorsport sponsorship is expected to rise this year after the segment’s first decline in 25 years in 2009, according to a new report.
Spending by companies based in North America is expected to rise to $3.37bn from $3.3bn last year, according to IEG, a unit of advertising giant WPP.
However, the expected 2010 increase (2.1 per cent) still trails the expected 3.4 per cent boost for overall sponsorship spending and 2.8 per cent increase for all sports properties, IEG said.
The report’s senior editor William Chipps added: "The motorsports category has suffered more than many others recently, as its high cost of entry in many cases fell victim to increased scrutiny over corporate marketing expenditures and questions about return on investment.”
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