NRL sees value in 3D 15/02/2010 |
|
| |
| |
The National Rugby League (NRL) will become the first sports body in Australia to introduce 3D broadcasts.
NRL chief executive David Gallop has held meetings with the league’s broadcasters about filming select games in 3D and broadcasting them at sites around Sydney.
The Sydney Morning Herald claims that Foxtel, rather than the NRL's other broadcast partner Channel Nine, is likely to provide the coverage.
"We've already talked to the broadcasters about the possibility of some use of live sites during the season," said Gallop. "We've talked about doing it for select games. They're interested, for sure."
Katie Page, managing director of electronics retail giant Harvey Norman, sits on the NRL board and Gallop added: "It's one of those situations where one of your board members can give you a unique insight into the new technology. Obviously with Katie Page on our board we've talked to her about the introduction of 3D through retail."
Gallop believes 3D technology could boost negotiations for a new broadcast contract when the NRL's six-year, AUS$500m deal expires at the end of 2012.
"Anything that enhances the viewers' enjoyment is going to have a value attributed to it," he continued. "That could be lucrative for us in terms of TV rights. Rugby league is already uniquely suited to television because of the position of the ball and the players, so it's likely that 3D would make it an even more compelling TV product."
Several others sports have begun to offer 3D coverage this year, including rugby union and football.
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
