Wie signs Kia tie-up 15/02/2010 |
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Kia Motors America (KMA) agreed an endorsement deal with golfer Michelle Wie.
The company has also announced that it will sponsor an LPGA Tour event in San Diego.
Wie will be the official golf ambassador and spokeswoman for Kia Motors. She won her first LPGA title three months ago and was ranked fifth on Forbes magazine’s 2008 list of highest-paid female athletes with $12m worth of sponsor agreements.
Kia will also be the title sponsor for the inaugural $1.7m Kia Classic to be held between March 25 and 28 at the La Costa Resort in San Diego. The tournament is the first of the LPGA season to be played in the US.
KMA’s vice-president of marketing Michael Sprague said: “It is imperative we continue raising Kia brand awareness with high-profile strategic partnerships that fit with our core values. Michelle and the youthful, exciting LPGA talent reflect our brand’s and our vehicles’ characteristics.”
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