Sports events provide unique economic boost – report 17/02/2010 |
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Emerging countries are increasingly using major sporting events to establish themselves on the global stage, a new report has found.
Hosting sports events such as the Olympic Games or the football World Cup can boost a country’s economy and social development at a much faster pace than other initiatives, according to the Deloitte Touche Tohmatsu report.
South Africa is preparing to host the football World Cup this summer – the first time the tournament will have been staged in Africa – while Rio de Janeiro will become the first South American city to host the Olympics in 2016.
"Emerging countries and cities are seeking to distinguish themselves in the new economy by hosting major events to put themselves front and centre on the global stage," the report's co-author Greg Pellegrino said.
He pointed out that the strict deadlines associated with international sports events can help accelerate economic development, boost tourism and improve infrastructure.
Vancouver – which is currently staging the Winter Olympics – has used the Games to build a convention centre, a rapid transit rail line and a motorway.
However, host countries and cities must increase their investment in security measures, the report added.
"A critical role for the Government is keeping people safe," Pellegrino said.
"Aspiring hosts need to do what is necessary to address these challenges. With time, money and effort, overall security can have a positive and lasting impact on the athletes, spectators, international organisations and the host itself, long after the event finishes."
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