NBA team agrees US Airways tie-up 18/02/2010 |
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US Airways has agreed a deal to sponsor NBA team the Charlotte Bobcats.
The local airline will sponsor in-game promotions and contests for fans at Bobcats home games. It has also secured promotional scoreboard signage at the Time Warner Cable Arena as part of the agreement, and will have client hospitality opportunities at Bobcats home games.
US Airways senior vice-president of marketing and planning Andrew Nocella said: "It’s a natural fit to pair up Charlotte’s hometown airline with the hometown team. Our partnership with the Charlotte Bobcats lets US Airways show our commitment to the Charlotte community and Bobcats fans everywhere.”
Bobcats Sports & Entertainment president and chief operating officer Fred Whitfield added: "US Airways is one of those remarkable companies with strong Charlotte ties, a sterling reputation and a global reach.
“Much like the NBA brand is able to export our city’s name and identity to a worldwide audience, US Airways has been doing that on Charlotte’s behalf for years, and that’s what made this such a perfect fit for both of us.”
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