Women switching on to rugby league 19/02/2010 |
|
| |
| |
A higher percentage of women now watch rugby league than live Premier League football or Ashes cricket, new figures show.
A survey by Repucom International has revealed that rugby league on Sky Sports has a 35 per cent female audience share, compared to 29 per cent for Premier League football and 25 per cent for Ashes cricket.
More than a million people watched The Co-operative Championships live on Sky Sports last year.
Liz Matkin, The Co-operative Group’s head of sponsorship, said: “We’re delighted that rugby league has such a high appeal to women. These new statistics show that the sport really does offer something for everyone and we’re proud to get behind a sport which brings so much to the community, whatever gender or age.
“Being good for everyone is the heart of The Co-operative’s core business as a community retailer. We’re looking forward to another exciting 2010 Co-operative Championship season.”
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
