Carling plans first “digital final” 23/02/2010 |
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Carling wants to make this weekend’s League Cup showdown between Manchester United and Aston Villa at Wembley the first “digital cup final”.
Fans will be able to post messages on Wembley Way, create their own personalised banners inside the stadium and take part in the biggest-ever live Twitter commentary.
As part of its sponsorship of the competition, Carling is offering supporters the chance to virtually join their team for the trophy lift. The names of 100 fans will be shown on advertising boards around the stadium at the very moment the winning captain holds up the trophy.
The lager brand has also converted the Bobby Moore Bridge into a giant message board for fans, while inside the stadium, Carling has handed over a third of its pitch-side advertising for fans to create their own personalised banners at the game.
Supporters can submit their messages and banners at the Carling website with the best 100 featured outside and inside Wembley on the day.
To encourage fans to get involved, the sponsor has pledged to give a £1 donation to the Bobby Moore Fund for Cancer Research UK for every new banner design or message submitted. It hopes to raise £10,000.
Carling is also challenging fans to join in the biggest-ever live Twitter commentary by submitting tweets related to the final to @thecarlingcup using the hash tag #CCF10.
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