Argentine FA launches US commercial push 25/02/2010 |
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The Argentine Football Association (AFA) has signed its first ever marketing partnership in the United States.
It has appointed Cardenas Marketing Network (CMN) to manage the exclusive commercial rights, including broadcast, marketing and sponsorship rights, of the Argentinean national team in America.
As part of the deal, CMN will organise matches for Argentina in the US, as well as select European countries including Spain, Italy and Germany.
The first match in the US is scheduled to take place later this year, after the World Cup in South Africa this summer.
“The Argentine Football Association is without a doubt one of the most recognised and accomplished football organisations in the world,” said Henry Cardenas, chief executive of CMN.
“With the World Cup nearing and a great depth of promising young players led by Lionel Messi, arguably the best player in the world, this is an exciting time for Argentina.
“We look forward to expanding AFA’s illustrious brand in the US and showcasing Argentina’s roster of world-class players to soccer fans across the nation.”
Julio Grondona, president of the AFA and vice-president of Fifa, added: “It is encouraging to know that Argentina will have a bigger presence in the US, where soccer continues to grow and where South Americans have played an important role.
“We hope that this influence will continue to develop and complement the great efforts, both on the field and off, that are already in place in today’s fastest-growing soccer market.”
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