Sponsorship deals up 15% last year 26/02/2010 |
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The number of new sponsorship deals signed last year was 15% up on 2008, new figures have shown.
The World Sponsorship Monitor (TWSM) annual review, published by IFM Sports Marketing Surveys, found that sport still dominates the sponsorship sector with 88 per cent of all deals in both number and value.
Fewer deals over $10m reflected the economic climate, while withdrawals remained at 8 per cent – the same as 2008.
Nigel Geach, director of IFM Sports Marketing Surveys, said: “Sponsorship as a marketing discipline gives an excellent return on investment.
“Both rights holders and sponsors are working together more to maximise this return. The figures in the TWSM annual review are very encouraging for the future”
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