Continental renews World Cup sponsorship 26/02/2010 |
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Tyre company Continental has extended its sponsorship of the Fifa World Cup to include the 2014 competition in Brazil.
The brand backed the 2006 World Cup in Germany and is an official partner of this year’s tournament in South Africa.
Executive board member Nikolai Setzer said: “Preparations for our activities during the 2010 Fifa World Cup are in full swing, and we have already set the course for worldwide marketing communication in the next few years by renewing our Fifa partnership until 2014.
“For us, professional football is perfectly suited as a central communication platform – since 2003, we have considerably increased the brand awareness of our premium tyre brand Continental.
“As a glittering football nation and host of the next football World Cup, Brazil is expected to become an exceptional festival of enthusiasm and passion and these attributes correspond perfectly to our products, as well as technique, precision and teamwork.
“We are convinced that we will be able to boost our brand awareness considerably with the help of the football sponsorship of the 2014 Fifa World Cup, especially in the currently growing regions of South America and Asia.”
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