HSBC to back IPL on YouTube 02/03/2010 |
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HSBC has signed a deal to sponsor YouTube’s coverage of the Indian Premier League (IPL).
The video-sharing website recently acquired the rights to stream IPL games live and the Economic Times reports that HSBC will back the coverage with several other brands likely to follow.
Samsung and HP have also been linked with sponsorship deals, but a Google spokesman would only confirm an agreement with the bank.
"We are excited by the response that live streaming of IPL matches on YouTube has evoked among advertisers in India," the paper quoted the spokesman as saying.
"HSBC is one of our sponsors [but], beyond this, we are unable to comment on specific partners and initiatives. We hope to announce the details of our partnerships soon.”
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