Hyundai-Kia renews Euro sponsorship 02/03/2010 |
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Hyundai-Kia has been appointed as the official automotive partner for the 2012 and 2016 European Championships.
The Korean car marques – which are both part of Hyundai Motor Company – will get integrated broadcast sponsorship rights in Europe as part of the deal.
Hyundai Motor Company has been a Uefa partner since Euro 2000 and David Taylor, chief executive of Uefa Events, said: "We are delighted to once again have Hyundai-Kia involved as the official automotive partner for the next two editions of the Uefa European Championship, including the forthcoming Euro 2012 in Poland/Ukraine. We look forward to taking an already successful partnership, which dates back to Euro 2000, to new levels."
Mong-Koo Chung, chairman of Hyundai Motor Company, added: "Hyundai's partnership with Uefa over the past 10 years, which includes Kia since Euro 2008, has provided Hyundai-Kia with the perfect platform for connecting with our European customers to raise both Hyundai and Kia's profiles in Europe, the home of football."
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