Racing UK launches Cheltenham promotion 02/03/2010 |
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Racing UK has promised to refund all annual Sky subscriptions purchased between March 1 and 16 if the channel’s ambassador Ruby Walsh wins the Seasons Holidays Queen Mother Champion Chase, Ladbrokes World Hurdle and totesport Cheltenham Gold Cup at this month’s Festival.
Walsh signed a three-month sponsorship deal with Racing UK recently and is set to ride Master Minded, Big Buck’s and Kauto Star in the three championship races. All three are likely to start as odds-on favourites.
"It looks a good offer to me," said Walsh. "All three are reigning champions and have great chances as their odds indicate.
"I sat on all three last weekend and schooled each one. All were A1, exactly where I'd want them to be at this stage, and I couldn't be happier with them."
Racing UK commercial director Nick Mills added: “Ruby is one of the best horsemen in the world and only needs one more success to equal the all-time record of 25 winners at the Festival set by Pat Taaffe. To mark his achievements, we have teamed up with Ruby to offer this great promotion.
“We ran a similar promotion with Frankie Dettori prior to him winning the 2007 Epsom Derby on Authorized. Nearly 1,500 took out annual subscriptions in the lead-up to the race then, which obviously cost us as he won, but the good news was that 95 per cent of those all renewed the following year.
“We’re hoping for similar interest here, especially as Ruby looks like having three exceptional chances of victory.”
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