LG extends snowboard sponsorship 05/03/2010
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LG has renewed its title sponsorship deal with the International Ski Federation (FIS) Snowboard World Cup for the 2010/2011 season.
The electronics giant has been the title sponsor of the competition, which is broadcast in more than 80 countries around the world, for the last two years.
The company’s logo will continue to appear on athletes’ uniforms, outdoor billboards and special product experience booths as part of the new deal.
“LG Electronics has had two very successful seasons as the title sponsor of the LG Snowboard FIS World Cup and we’re excited to extend the sponsorship for another season,” said Andrew Barrett, LG’s vice-president of marketing and global sponsorship.
“As a Canadian, I was personally pleased to host two World Cup events in Canada in 2010 leading up to the Games in Vancouver. I’m thoroughly looking forward to another successful season in 2010/2011.”
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