Halfords agrees cycling sponsorship 05/03/2010 |
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Halfords has signed up as title sponsor of cycling event The Tour Series.
The Tour Series is organised by SweetSpot Group, the company behind the revival of the Tour of Britain.
This year’s Halfords Tour Series will take place from May 25 to June 24 across 10 cities and will see 10 top British professional teams battling it out to be crowned the best cycling team in the country.
Paul McClenaghan, Halfords commercial director, said: “As the UK’s leading cycle retailer, Halfords is keen to bring the thrill of cycle racing to a wider audience.
“The Halfords Tour Series will help give cycle enthusiasts, families and young aspiring Bradley Wiggins-alikes inspiration to get on their bikes.
“This is also a great opportunity to showcase the passion and expertise of our in-store colleagues who build and service around half a million bikes a year, including the award-winning Boardman Road Pro.”
SweetSpot commercial manager Alastair Grant added: “Halfords are the natural partner for this dynamic, exciting cycle race series.
“The partnership will allow us to do even more to promote the sport to new audiences going forward, helping our team and venue stakeholders to engage with the thousands of spectators and the hundreds of schools across the country who attend these exciting events.”
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