IMG to produce Premier League channel 09/03/2010 |
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IMG has been appointed to produce the Premier League’s new global television channel.
It emerged last month that the league was planning to launch its own channel featuring news, studio discussions, individual programmes and classic matches. The channel will be available worldwide, but not in Britain, from the start of next season.
Now the Premier League has provided more details about the service, which will be produced in the UK by the Premier League Productions division at IMG.
Premier League chief executive Richard Scudamore said: "We have worked hard to make interest in the Barclays Premier League global and we currently broadcast in 211 territories to a global reach of over 500 million.
"As we have grown so has the thirst from our licensees and prospective licensees to have more content from us. We have listened to them and the Premier League's content service is the response to that demand.
"Our content service will be at the vanguard of sports industry media development. We are moving away from a time where the people who buy our rights overseas are traditional broadcasters, to one where buyers can include telephony companies and platform operators who do not generate their own content. This new service gives them access to quality Premier League content 24 hours a day."
Of IMG’s appointment, Scudamore added: “This new service is going to deliver engaging content, and I am sure the quality production, international standing and appreciation of the sports market by IMG, who we have worked in partnership with since 1997, will ensure that the Premier League's content service will deliver an even better Premier League to our fans across the world."
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