Two more sponsors for IPL on YouTube 11/03/2010 |
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Brylcreem and Lebara Mobile will sponsor YouTube’s coverage of the Indian Premier League (IPL).
The Google-owned video-sharing website will stream games live when the third edition of the competition starts on Friday (March 12).
HSBC has already been revealed as one of the sponsors and now Brylcreem and Lebara have come on board.
The brands will run promotions on YouTube ahead of the start of the tournament and will continue to advertise throughout the 60 live matches.
Video ads for Brylcreem and Lebara will run before and during live streaming and both brands will be promoted across the whole of YouTube from today (March 11) as part of the deal.
Brylcreem already sponsors England star Kevin Pietersen while both brands are official sponsors of the IPL. Lebara Mobile also sponsored Setanta's TV coverage of the tournament last year.
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