TSA secures badminton rights 15/03/2010 |
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The Chinese Badminton Association has appointed Total Sports Asia (TSA) to sell the media rights to the Badminton Asia Championships in 2011 and 2012.
TSA will be responsible for selling the worldwide rights to the competition (excluding in mainland China).
It said in a statement: “We are pleased to be working with the Chinese Badminton Association to distribute the rights to this prestigious event.
“Over the years, TSA has succeeded in building exposure and prestige for the sport through our close co-operation with the Badminton World Federation and its member federations across the world, and this new arrangement makes perfect sense in complementing our efforts to take badminton to the next level.”
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