Telekom Malaysia agrees FA deal 18/03/2010 |
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The English Football Association has signed a partnership deal with Telekom Malaysia (TM).
The agreement gives TM exclusive use of the England crest and England player imagery in the telecoms sector in Malaysia.
It supports the FA’s strategy of partnering with large companies in Asia to further build the England team brand in the Far East.
Sean McAuliffe, head of business development at the FA, said: "TM's impressive work and commitment to football in Malaysia will help extend the appeal of the England team, and gives us great belief that we can both truly engage with Malaysia's football fans."
TM has also recently signed a sponsorship deal with Manchester United.
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