Man Utd continues global sponsorship drive 19/03/2010 |
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Manchester United has announced its third major sponsorship deal in a week, signing a seven-figure contract with African telecoms giant MTN.
Following high-profile agreements with Telekom Malaysia and Turkish Airlines, MTN will become the club’s exclusive South African telecommunications partner for the next three-and-a-half years.
United chief executive David Gill: "The partnership with MTN is a very important step in the club's plan to get closer to its family of fans based all over the world.
“MTN’s strength, particularly in the pre-paid market, will provide the club with the perfect platform to achieve that.”
Veli Mabena, general manager of brand and communications at MTN South Africa, added: “With one of the most diverse support bases in world football, South Africans football fans from all walks of life can identify with Manchester United.
“By partnering with the club, MTN is providing customers and fans alike with a front-row seat to world club football.”
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