Capital One agrees NCAA deal 19/03/2010 |
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Capital One has signed a deal to become a National Collegiate Athletic Association (NCAA) ‘corporate champion’ – the highest partnership marketing level offered by the NCAA.
The multi-year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA’s 88 Divisions I, II and III men’s and women’s championship events throughout the year.
Capital One’s chief marketing officer Bill McDonald said: “Strengthening our involvement in college athletics further showcases our commitment to the fans and student-athletes who make college sports so special.
“The popularity and passion for collegiate athletics is unparalleled and we look forward to using this integrated partnership with the NCAA and CBS Sports to help bring fans closer to the NCAA’s 23 sports and the Capital One brand.”
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