Rugby World Cup Limited awards merchandise rights 19/03/2010 |
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Captivity Headwear has been appointed to distribute official Rugby World Cup 2011 licensed caps, hats, beanies, scarves, gloves and other headwear products in South Africa and Namibia.
The agreement, signed with Rugby World Cup Limited (RWCL), includes the rights to distribute the full range of official products from the exclusive Rugby Originals, World Cup, Rugby Active and Webb Ellis Cup collections.
Christian Parrello, chief executive of Captivity Headwear, said: "While Rugby World Cup 2011 is being hosted in New Zealand, it is a tournament that is eagerly anticipated by South Africans.
“We have a proud rugby heritage and of course as world champions there is added excitement and the tournament will be very well supported in South Africa.
"We are very excited at the opportunity to provide rugby fans with products that will allow them to show the world who they support."
RWCL commercial director Huw Morgan added: "The awarding of these rights is a key element of the Rugby World Cup 2011 commercial programme.
“The South African rugby community will be able to purchase a broad range of official Rugby World Cup merchandise earlier than for any previous tournament, building anticipation ahead of what promises to be a spectacular event."
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