Pele to launch sportswear brand 24/03/2010 |
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Brazilian legend Pele is launching his own sportswear brand at this summer’s World Cup.
The former World Cup-winner is rolling out a range of footwear to take on established boot brands such as Nike, Adidas and Puma.
Pelé Sports, which is being managed by a Swiss-based group of private investors, said the range will combine "Brazilian spirit" with Swiss engineering to strike "the perfect balance between performance, comfort and design".
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