Dunlop agrees squash and racketball deal 31/03/2010 |
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Dunlop has signed a five-year deal to become the first development partner of England Squash & Racketball (ESR).
As part of the agreement, the brand will become lead sponsor of several events, including Premier Squash League and the National Racketball Championships.
Nick Rider, chief executive of ESR, said: "Squash is one of the few sports where England has genuine world-class talent with four men and three women ranked in the top 10 in the world.
"We want to continue this tradition which is why the partnership will help increase resources at a grassroots level to make the sport more accessible to all.
"One of our strategic aims over the next five years is to introduce 122,000 children to squash and racketball and this partnership will help us achieve that."
Barry Leach, chief executive of Dunlop, added: "Developing squash and racketball at grassroots level is of paramount importance to the sports’ futures and Dunlop is delighted to be a part of this."
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