RFU launches first TV ad 01/04/2010 |
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The Rugby Football Union (RFU) is running its first-ever television advert on Sky Sports to promote the Emirates Airline London Sevens.
The tournament, which forms part of the IRB Sevens World Series, starts on May 22.
RFU business operations director Paul Vaughan said: "64,000 people came to the two days of the event last year. This year we are targeting 100,000 to come to Twickenham Stadium.
“This commercial showcases what a great party international sevens is and adds a new dimension to our marketing of the sport."
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