Broad signs Adidas deal 06/04/2010 |
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Adidas has signed up England cricketer Stuart Broad as a brand ambassador.
The all-rounder, who has been tipped as the new Andrew Flintoff, joins fellow cricketers Kevin Petersen and Sachin Tendulkar, as well as David Beckham, Steven Gerrard, Lionel Messi, Jonny Wilkinson and Andy Murray on Adidas’s books.
Nick Craggs, marketing director at Adidas, said: “Stuart is a very driven and dedicated athlete and we look forward to working with him on developing our cricket range.”
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