Lexis handed Madrid 2018 task 06/04/2010 |
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Lexis Sport & Entertainment has been appointed by the Royal Golf Federation of Spain (RFEG) to handle PR for the Madrid 2018 Ryder Cup bid.
Lexis will report to The Sports Consultancy – which is managing the bid for the federation – and will focus on generating awareness within the UK and other important international markets outside of Spain.
Director general of the RFEG Jorge Sagardoy Fidalgo said: “Lexis Sport and Entertainment has fantastic experience in the PR activation of international sports brands and properties. We are confident that their expertise and creativity will help deliver a truly outstanding bid.”
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