Nivea signs TalkSport World Cup deal 07/04/2010 |
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Nivea for Men has agreed a deal to become an official partner of TalkSport’s 2010 World Cup coverage.
The brand will use the tie-up to promote its status as the official men’s grooming supplier to the England team.
Adam Bullock, managing director of UTV's sales house UTV Pitch, said: "UTV Pitch is able to deliver exactly what Nivea wanted from a media partner – an entertaining and engaging creative solution from which to target their key demographic during the biggest sporting event on earth: the 2010 Fifa World Cup in South Africa."
A spokesman for Nivea for Men added: "A high proportion of the population will be watching the England team in the 2010 Fifa World Cup and, as only one in five men moisturise, the association is ideal in making grooming more accessible to men."
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