Honda extends cycling partnerships 07/04/2010 |
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Honda has extended its association with cycling in the UK by announcing partnerships with the Tour of Britain, the Halfords Tour Series and world champion Ed Clancy.
For the second successive year, Honda is the official car partner of the Tour of Britain, while Clancy will continue to be the face of Honda’s Tour of Britain activation campaign this summer.
It will also partner the Halfords Tour Series – a city centre racing series which takes place from May 25 to June 25 – providing vehicle support to the race organisers.
Sarah Fowler, partnerships and community relations manager for Honda (UK), said: “We are delighted to continue working with the organisers of the Tour of Britain and Halfords Tour Series to deliver an exciting series of cycling events this summer.
“These associations will provide a great opportunity for our network of dealers to engage with their local communities through a positive, family orientated sport.”
Tour of Britain’s commercial manager Alastair Grant added: “We are delighted to expand our partnership with Honda this year to cover both the Tour of Britain and the Halfords Tour Series and look forward to working closely with them again this year.
“Honda’s involvement in the Tour of Britain in 2009 was hugely positive for all concerned, with Honda dealerships and staff nationwide supporting the race with events and additional activation.”
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