Sports events to help drive mobile ticketing 08/04/2010 |
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More than one in 10 mobile subscribers will use mobile ticketing by 2014, according to research.
A Juniper report predicts a five-fold increase in the use of mobile phones for ticketing purposes over the next five years.
The study found that services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app-driven services being offered by rail companies and airlines.
Beyond transport, mobile ticketing is already seeing traction across a wide range of sporting and entertainment events, including baseball games.
Report author Howard Wilcox said: "Our research established that ticketing providers are exploiting apps to deliver innovative offerings.”
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